Engaging Supporters – Lessons from the Fleet
DonAkchin | Tuesday, December 27th, 2011 | No Comments »
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Joe Waters, the co-author of Cause Marketing for Dummies, thinks nonprofits could learn a lot about marketing from the small, entrepreneurial start-ups known as food trucks – particularly in the area of building and keeping strong relationships with the customer base. His five principles in brief: have a distinctive and memorable product, adapt to market changes, go where the people are, turn customers into fans, and recognize what’s most important.
