Don Akchin

Nothing sets a development professional’s teeth on edge like being told how to do her job by a boss who knows not a whit about fundraising.  And no one can express the frustration as viscerally as fundraising professionalTom Ahern, ranting here about know-nothings critiquing direct mail:

The opinions of the untutored simply do NOT count in direct mail. Quite the opposite: acting on untutored opinions can only decrease or eliminate income. Direct mail is a sales medium that brutally punishes presumptions. You either know what you’re doing. Or you don’t. And direct mail virgins guess wrong 110% of the time.

Read the entire rant (it’s that good!).

If you’ve been there, been done that way, got the t-shirt, please share it (anonymously if you prefer) with a comment.

Tags: Fundraising, management, Tom Ahern
Posted in Fundraising, management