Don Akchin

Fenton, a D.C.-based communications firm that publishes some of the most useful materials on nonprofit communications, has produced See, Say, Feel Do: Social Media Metrics That Matter. The guide is available as a free download.

If you’re not sure how to measure the performance of your website, you’re in excellent company. And you’re also in luck, because blogger John Haydon has posted his list of five reports you can get from your free Google Analytics account. Even better, he tells you what the results mean.

Wondering what to track to know whether the marketing is succeeding? A useful post on an agency blog suggests measurements to monitor on the website, online promotions, social media sites, emails, events, and press coverage.

An article on the Idealware blog defines, in plain English, the mystery terms “views,” “followers,” “engagement,” and “conversion” so that you, too, will understand how to know what’s working and just how well.

The Communications Network has published Are We There Yet? A Communications Evaluation Guide. You can download a free copy of the step-by-step handbook here.