Don Akchin

Network for Good’s Katya Andresen notes the importance of bringing your message to your target audience at that precise moment when their minds are open to receiving it. She cites a familiar example: the Chesapeake Bay Foundation’s campaign to stencil storm drains with the words,”Do Not Dump – Chesapeake Bay Drainage.”

Nonprofit marketer Katya Andresen of Network for Good provides some thoughts about what consumers expect of nonprofits. Bonus: a link to her presentation on “Successful Fundraising in Tough Economic Times.”

Many nonprofits are experimenting with Causes, a Facebook application that offers a way to draw new supporters and enthusiasts on the social networking site. The Causes Exchange is a new site where people can exchange ideas and share experiences about what works. Blogger Katya Andresen also offers four other resources concerning Causes on Facebook.

Network for Good has launched a free online learning center for nonprofit managers at http://www.fundraising123.org/. The searchable site has more than 500 articles on fundraising, social networking, websites, emails, donor databases and nonprofit marketing, as well as access to online training.

Network for Good has launched a free online learning center for nonprofit managers at http://www.fundraising123.org/. The searchable site has more than 500 articles on fundraising, social networking, websites, emails, donor databases and nonprofit marketing, as well as access to online training.

Network for Good has launched a free online learning center for nonprofit managers at http://www.fundraising123.org/. The searchable site has more than 500 articles on fundraising, social networking, websites, emails, donor databases and nonprofit marketing, as well as access to online training.