Don Akchin

Democracy is on the march You know how it is when you have a certain subject on the brain. Suddenly connections leap out at from all directions. What’s been on my mind lately is democracy, and whether it’s still our current system of government or will be for much longer, given the current administration’s insistence on converting us to a totalitarian police state. Don’t get me started on that. Anyway, the antennae keep picking up scribbles in the blogosphere about democratic trends in marketing. The theme is that power is rapidly shifting from the marketers to the consumers. Instead of intrusive, one-way advertising messages determined by the advertiser, we are seeing more consumer control, and an expectation of two-way dialogue. In a post called “Some brands go medieval on their customers,” blogger Brian Phipps makes an amusing comparison between traditional branding and the pre-industrial, pre-Enlightenment, pre-capitalist Church. The medieval model

Democracy is on the march You know how it is when you have a certain subject on the brain. Suddenly connections leap out at from all directions. What’s been on my mind lately is democracy, and whether it’s still our current system of government or will be for much longer, given the current administration’s insistence on converting us to a totalitarian police state. Don’t get me started on that. Anyway, the antennae keep picking up scribbles in the blogosphere about democratic trends in marketing. The theme is that power is rapidly shifting from the marketers to the consumers. Instead of intrusive, one-way advertising messages determined by the advertiser, we are seeing more consumer control, and an expectation of two-way dialogue. In a post called “Some brands go medieval on their customers,” blogger Brian Phipps makes an amusing comparison between traditional branding and the pre-industrial, pre-Enlightenment, pre-capitalist Church. The medieval model

Democracy is on the march You know how it is when you have a certain subject on the brain. Suddenly connections leap out at from all directions. What’s been on my mind lately is democracy, and whether it’s still our current system of government or will be for much longer, given the current administration’s insistence on converting us to a totalitarian police state. Don’t get me started on that. Anyway, the antennae keep picking up scribbles in the blogosphere about democratic trends in marketing. The theme is that power is rapidly shifting from the marketers to the consumers. Instead of intrusive, one-way advertising messages determined by the advertiser, we are seeing more consumer control, and an expectation of two-way dialogue. In a post called “Some brands go medieval on their customers,” blogger Brian Phipps makes an amusing comparison between traditional branding and the pre-industrial, pre-Enlightenment, pre-capitalist Church. The medieval model