Don Akchin

When The Agitator blog polled its nonprofit readers in April, the overwhelming majority said they get a second gift from less than 40% of their new donors. This prompted posts on two alternative – and very different – plans for finding new donors if “Plan A” doesn’t work. “Plan B” is essentially to give up on getting a second gift because the donor today doesn’t operate that way, and try for micro-gifts from a bigger base. “Plan C,” from a fundraiser who gets 70% renewals from first-time donors, says the idea is to tell your stories through all media and let the website be your response mechanism.  What’s your own view? Do you have a Plan D?    

Blogger and nonprofit marketing consultant Nancy Schwartz has put together a downloadable template developing a two-year marketing plan. It’s a simple way to make sure you’re asking all the right questions.