Increasing Awareness
The Bon Secours Spiritual Center, a retreat and conference center operated by the Sisters of Bon Secours, had not been growing enrollments for several years. The new executive director decided a livelier image would help set a tone to encourage awareness , attendance, and involvement. Don Akchin Strategic Communications was asked to convert the Center’s twice-annual, two-color schedule of classes into a four-color magazine format, with articles of interest to the prospective audience for workshops and retreats, and to act as its editor. Bridges continues to draw high praise from readers . It is an important tool of a total communications plan – including a redesigned website, active media relations, and email communications – that has fostered revenue growth while promoting both the Center programs and the mission of the Sisters of Bon Secours.
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