Explaining the Impact
The Baltimore Collegetown Network is a consortium of 16 area colleges and universities that, together, account for more than 100,000 college students in the Baltimore area. The consortium hired two economic research firms to analyze the impact the higher education industry has on the area’s economy and its quality of life. Don Akchin Strategic Communications was hired to translate the results of these studies into a readable, engaging report that would capture the interest of media and opinion leaders. The report consisted of text, photographs and a series of colorful charts and graphs that made the major findings visually arresting. The report was announced at a press conference that received excellent media coverage.
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