Published Articles
Articles
“The Secrets of Raising More Money.” An essay which asks, how can you be more important in the lives of your donors?
“Nonprofit Marketing: Just How Far Has it Come?” Nonprofit World, January-February 2001. A study of who performs marketing functions for Maryland nonprofits – and all the other things they do.
“Case Statements from the Outside In,” Enterprise Quarterly, Spring 2001. A brief for approaching your case documents from an outsiders’ perspective of your organization.
“Quick and Dirty Research”, Nonprofit World, May-June 2001. It’s good to know what your donors and clients think, and you can find out without breaking the bank.
Tools
“Communications Planning in Five Easy Steps” is a group exercise for developing a comprehensive communications plan for your organization – with minimal pain.